When doing SEO it’s important to consider not just content and design, but also the technical “behind the scenes” details that can greatly affect your site in Google. Technical SEO involves several elements that search engines consider when ranking a website, including:
When it comes down to it, you need a firm that understands how to do technical SEO.
On-page SEO is focused on user experience and optimizing page content for relevant keywords. Writing excellent website content means putting compelling and relevant content together for the user with rich keywords that are going to be found by search engines.
The process of optimizing on-page SEO involves:
The off-page optimizations for your website is critical to boosting your Search Engine rankings. Google sees a backlink or citation (web reference) from quality websites as a ‘vote’ or ‘validation’ for your website and they will rate your page being linked to or referenced more positively. A full-service agency may offer link building as part of a standard SEO package. This may include some or all of the following: